a tagline (alternatively spelled tag line) is a short text which serves to clarify a thought for or is designed with a form of, dramatic effect. Many tagline slogans are reiterated phrases associated with an individual, social group, or product.
Does your tag line succinctly summarize your vision?
Is your tag line memorable?
Nike-“Just Do It.”
Is your tag line original, and does it make a confident statement?
Wheaties-“Breakfast of Champions.”
Will your tag line help energize people toward your goals?
U.S. Army-“Army Strong”